Image of the Day Post.
Stranger & Stranger’s work never fails to be absolutely beautiful! Not many studios manage to do such consistently visually appealing work, but with their skills, experience and extensive premium alcohol clients they always do.
This project is a little different though, they have developed a patented paper sleeve which wraps around wine bottles. Giving a nice big space for extra graphics as well as creating a real sense of intrigue.
‘The idea came from our own No.13 pack. We created brands in a packaging format that stands out and adds value, interest and gifting opportunities. The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.
Kevin Shaw, Founder and Creative Director of Stranger:
I like these a lot, being beautiful as well as a bit different will give them so much shelf presence. I know I’d definitely want to buy any one of them, trouble is as a designer I’d feel bad unwrapping it!
Images & quote via The Dieline
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