This is brilliant.
Three Sheets Vodka by Seth Pillers
“This is a brand that lives in my head. If it were real, we would be really drunk. It’s 160 proof, and the mark as well as the package reflect that. The type is done by hand, by dragging a print across a scanner in waves. The logo is distorted through the back of the bottle, an effect that foreshadows the drinkers future head space.”