Playtype™ a foundry and online font shop was created by brand & design agency e-Types, as a showcase of more than 20 years of type design – from commissioned works to fonts created out of passion. Typography is and has always been the focal point of graphic design by e-Types. Through many years of working with typography it started to make sense transforming our foundry’s typeface portfolio into a fontshop open to everyone.
We want to promote Danish type design. Some of the fonts we release, were originally custom-made for clients and some are sketches and doodles that gradually have evolved into full-blown type families. Some were inspired by a particular context – for example “Nouvel” which was inspired by Jean Nouvel’s architecture for Koncerthuset, the new concert venue designed for the Danish Broadcasting Corporation. Others were designed to be purely functional and work under extreme circumstances - like “Medic” which is designed for emergency medicine.